Before Oluna
Megan Pitcher is the Chief Marketing Officer of Oluna. Before helping found the agency, she spent more than 13 years leading growth for behavioral health, healthcare, and other high-trust service organizations, including in-house roles as VP of Marketing & Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company, where her strategies drove 500%+ patient growth and 200%+ revenue scaling.
What she focuses on
With a background rooted in performance marketing, Megan brings a sharp focus on what actually drives revenue, not vanity metrics. At Oluna, she partners closely with facility leadership teams to align marketing with business goals, optimize acquisition channels, and build systems that turn marketing into a predictable census growth engine.
How she works
Her approach blends strategy, execution, and accountability. From refining positioning and messaging to overhauling paid media, SEO, and conversion funnels, she steps in where facilities need it most, whether that is leading a team, fixing what is broken, or scaling what is already working.
Who she works best with
Megan is known for cutting through noise, asking the right questions, and delivering measurable outcomes. She works best with founders and operators who are serious about growth and ready to invest in doing things the right way.
