OlunaBehavioral Health Marketing
Behavioral Health Marketing

The behavioral health marketing agency built to drive admits.

We help addiction treatment, mental health, ABA, teen therapy, and senior living organizations generate qualified inquiries, increase census, and build predictable growth systems, with every dollar tracked to the admit.

  • Qualified inquiries, not spam calls
  • Census growth you can trace to its source
  • Month to month. No pressure, no long-term lock-in
Request a Growth Audit
A behavioral health marketing agency strategist reviewing inquiry and admissions data at her desk
Why Choose Us

Marketing built on results.

Data-driven marketing backed by decades of behavioral health expertise. Learn more: how to measure marketing ROI, from click to admit.

2.5×more patient inquiriesAverage across our team’s behavioral health clientsBeforeAfter
30practices servedBehavioral health organizations our team has grown
4×return on ad spendAverage across our team’s paid campaigns
45years of experienceCombined, in behavioral health and digital marketing01020304045+ yrs
Trusted by leading providers
Our Services

Growth without the guesswork.

Eight specialized services, one keyword map, one report that ends at the admit. Explore our behavioral health digital marketing services, built exclusively for behavioral health and specialized care organizations. Learn more: SEO vs. GEO vs. AEO, translated.

SEO

Rank where families and referral partners search, with clinician-backed content tied to admits.

Explore SEO

AI Search

Be the program ChatGPT, Gemini, and Perplexity recommend, through GEO and AEO.

Explore AI search

PPC

Google and social ads with granular keyword control, every dollar tied to qualified admits.

Explore PPC

Website Design

Fast, conversion-focused sites that guide families from first visit to inquiry.

Explore web design

Social Media

A trusted, human presence that sends families to tracked pages.

Explore social media

Branding

Calm, credible brands that help care organizations stand out and earn trust.

Explore branding

Fractional CMO & CRO

Senior marketing and revenue leadership, month to month, aimed at real admits.

Explore fractional leadership

Behavioral health marketing packages

Every channel working as one: SEO, AI search, paid, social, web, and admit tracking in a single coordinated growth engine, managed end to end, month to month.

See the packages
How It Works

Every admit, traced back to the search that started it.

Follow one family from the first search to a signed admission. We connect every step to the systems your admissions team already runs, so you always know which marketing produced which admit.

  1. 01

    Search or AI answer

    A parent searches Google or asks an AI assistant where to find help for someone they love.

    AI assistantWhere can my son get help for drinking? We have insurance through work.Three programs near you take your plan. Your program offers evening IOP and a family track.Source: yourprogram.com/iop
  2. 02

    A page that answers

    They land on a page built from your clinicians’ real expertise, answering what they actually asked.

    yourprogram.com/iopWhat does evening IOP look like?Our clinical director explains · 2:14
  3. 03

    Call or form

    They reach out. Every call and form is tracked to the search or ad that produced it.

    Incoming callSource: organic search
  4. 04

    Admission

    Your CRM confirms the admit and ties it back to the search that started it.

    CRM recordInquiryCalledVOBVerifiedStatus AdmittedSource: Google organic
  5. 05

    One honest report

    You see calls, admits, and cost per admit by channel, every month, with the next move.

    Cost per admit, by channelOrganicPaidAI searchSocial
A mother asking an AI assistant on her phone where her son can get help
AI assistantWhere can my son get help for drinking? We have insurance through work.Three programs near you take your plan. Your program offers evening IOP and a family track.Source: yourprogram.com/iop
A content strategist interviewing a clinical director for the program's website
yourprogram.com/iopWhat does evening IOP look like?Our clinical director explains · 2:14
An admissions coordinator taking a call
Incoming callSource: organic search
A family welcomed at a treatment center's reception
CRM recordInquiryCalledVOBVerifiedStatus AdmittedSource: Google organic
An account lead reviewing a monthly admissions report with a program's leaders
Cost per admit, by channelOrganicPaidAI searchSocial
See how a package runs
Who We Serve

Across the full continuum of care.

We understand the unique operational and compliance needs across the full continuum of care. See behavioral health marketing for every population we serve. Learn more: how families choose a treatment center.

An admissions counselor welcoming a family to a residential addiction treatment centerAddiction treatmentDetox, residential, PHP, IOP, outpatient, sober livingA therapist listening to a client in a calm, sunlit therapy officeMental healthTreatment centers, organizations, and group practicesA father and his teenage daughter researching a teen therapy program togetherTeen therapyAdolescent programs and the parents searching for themA BCBA clinician reviewing progress with a parent in a bright ABA clinicABA & autismABA organizations and autism service providersA son and his mother meeting with a senior living community advisorSenior livingAssisted, independent, and senior care communities
The full continuum of care

Every level of care, marketed on its own terms.

Families search differently for detox than for IOP. Each level gets its own page, keywords, and campaign, so the right family lands on the right program.

  1. DetoxMedically supervised, around the clock
  2. ResidentialLive-in treatment
  3. PHPDay treatment, home at night
  4. IOPA few hours, several days a week
  5. OutpatientWeekly sessions
  6. Sober livingStructured step-down housing
Plus group practices, teen programs, ABA clinics, and senior care communities
About Us

We know behavioral health.

We chose behavioral health because we believe in the work. Marketing is just the part we're good at.

We have been helping addiction treatment, mental health, and autism centers grow for more than a decade and understand the world of health insurance.

Meet the team
The Oluna team: Adam Scheid, Megan Pitcher, and Alex Vere Nicoll
What Clients Say

Trusted by programs like yours.

Alex and his team are professional and creative while homing in on current trends in the SEO and digital marketing space. I personally appreciated their modern approach to business and helping us lay out a solid plan that we were able to execute and realize some nice results.
John Albano
Absolutely loved working with Megan! I'd been running Google and social media ads unsuccessfully for quite some time. Working with Megan, she was able to specifically select everything that worked for my business audience and help me come up with the precise target words that were needed in order to attract the ideal clientele. Within one month I already had a high selling prospect and multiple warm leads.
Mira Landry
Megan is incredibly helpful and solution-focused. Whenever challenges come up, she works hard to find answers and make the process as smooth as possible. She is always professional and carries herself with a high level of expertise. If you're looking for someone who is professional, insightful, and dedicated to helping you succeed, I highly recommend Megan.
Desiree Williamson
Top notch branding agency! My experience has been unmatched in this highly specialized landscape. The advice and guidance that I received helped me to create a solid foundation for my business that has taken me to the next level and allowed me to penetrate the market. The transparency and fellowship I felt throughout the process has made me a long term client…Thanks guys!!
G.R. Bailey
Top notch agency worth every penny. They take care with every project you give them and work on it like it's their own.
Nathan Johnson
These guys are great to work with! They are very respectful, honest and hard working. Not only that, but their knowledge of marketing helped us learn a lot. Highly recommend them.
Darren Narans
Couldn't ask for a better digital team. Megan takes the time to really get to know our program and how to best optimize digital traffic and has increased our opportunities to help individuals and their families tremendously.
Ryan Jongeward
Excellent service, great team. Have really enjoyed using them and will continue to do so. Very knowledgeable about digital marketing and website management.
Kelsey B. L. Skinner
Couldnt say more about how reputable, professional, relatable and customer service oriented this company is!! Their team exhibits integrity, going the extra mile and are extremely relatable! I highly recommend this firm.
Adrina Gibson
If your searching for SEO or website design of any kind, look no further! These guys do amazing work
Isaac Johnson
This firm did an excellent job creating multiple versions of attractive logos for our company. Thank you!
John Steinegger
Megan is extremely knowledgeable and truly an expert. 10/10 recommend.
Nicholas Rich
From The Blog

Latest from the blog

All articles
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.Alex Vere Nicollwith Megan PitcherBehavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan PitcherRehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan Pitcher
Get Started

Ready to grow?

Fill out the form to start building a predictable growth system for your organization.

A growth audit tailored to your facility
Honest, compliance-aware strategy
No pressure, no long-term lock-in
★★★★★
"Couldn't ask for a better digital team. Megan takes the time to really get to know our program and how to best optimize digital traffic and has increased our opportunities to help individuals and their families tremendously."
Ryan Jongeward

Your information is kept confidential and handled in line with HIPAA-aware practices. We never sell your data.