Google Ads is where a family in crisis clicks first. We run it with granular keyword control and clean intake data, so your budget buys admits, not spam calls.
Ad platforms optimize toward whatever conversion data they are fed. Feed them spam calls, bot forms, and out-of-network inquiries, and they will find you more of the same.
Paid ads and PPC management built around the entire customer journey, from the search term to the admissions funnel.
Unlike organic channels that build momentum over time, paid media provides immediate market entry. Granular keyword targeting and full-journey landing page alignment put high-intent inquiries in front of your intake team from month one, and because dirty data is filtered before it ever reaches the ad networks, your spend goes to real humans seeking care.
Nine steps from the kickoff to a stable, trained account. Nothing changes drastically in the first 90 days, on purpose. Click through to see each step.
A comprehensive kickoff session to understand your facility, business goals, budget expectations, past performance, and campaign targets. We review previous setups, identify persistent pain points, and define what success actually looks like for your operational growth.
Before touching a campaign, we audit your measurement infrastructure to determine whether previous conversion data is clean and trustworthy: did past form fills and phone calls represent legitimate, qualified inquiries, or empty top-of-funnel noise that misled the platform algorithms?
If past data proves reliable, we dive across your entire digital footprint: historical ad platform metrics, Google Analytics 4, Search Console, call tracking records, and anecdotal feedback from your admissions team, for a complete, unbiased view of where your marketing stands and where performance is trending.
We evaluate your brand through the eyes of a prospective client or family member in crisis: website, landing page layouts, clinical messaging, contact visibility, trust signals, and intake touchpoints. Is your digital presence built to convert high-intent traffic, or is friction causing visitors to bounce?
We translate the research into one unified keyword map that integrates with your SEO and GEO strategies. Using our proprietary discovery method, we dig up hidden, high-intent search terms competitors overlook, so your campaigns compete in less saturated auctions and cost per click and acquisition costs come down.
A customized account architecture tailored to your facility’s operational needs. Depending on your goals, campaigns are segmented by geographic target areas, physical facility locations, distinct service offerings, budget allocation requirements, and specific audience demographics for complete messaging control.
We rebuild your conversion data pipelines so ad platforms receive pristine, accurate signals. Where possible we implement a multi-stage, escalating-value conversion system that tracks prospects from top-of-funnel inquiry to bottom-of-funnel intake, training the algorithms to prioritize users who advance deepest into your admissions process.
Once the new structure is built, we launch the targeted campaigns. If you have an existing account running, we run the new architecture alongside it and systematically phase out old campaigns, which prevents account shock, preserves historical learning, and proves side by side that clean data outperforms legacy setups.
We keep the campaign environment stable for the first 90 days, intentionally limiting drastic account or budget shifts so the platforms absorb clean conversion data and train on qualified prospects. With the high-integrity data from that window, we begin strategic A/B testing, budget reallocations, and conversion rate optimization to continuously maximize return on ad spend.
Growth had been stagnant for years under a generalist setup that reported calls and clicks but could not name an admission. The account was rebuilt around granular keywords, clean CRM data, and landing pages aligned to each search.
A PPC account producing 0–1 admits a month grew to 6 admits a month in four months (a previous-agency client of our team).
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Nine times out of ten, reactionary budget changes end up in worse performance. Good structure, clean data, and time let the algorithms find your best admits.”How we manage paid media, from our Chief Technology Officer
A quick read on fit. If most of these describe your program, we should talk.
Every engagement adapts to your level of care. These are the programs we build for first.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesFamilies search differently for detox than for IOP. Each level gets its own page, keywords, and campaign, so the right family lands on the right program.
Delivered inside a behavioral health PPC engagement.
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
Automated campaign types and broad match have their place, but behavioral health auctions punish loose targeting. Our core focus is individual keyword control: we engineer precise targets so we know exactly what searches trigger your ads, then align each with a tailored landing page, verified trust signals, and your intake workflow. When Google’s Keyword Planner hides volume or marks high-intent terms as restricted, our proprietary discovery method finds the demand anyway, in auctions your competitors are not bidding in.
Paid search behaves differently by population. Our rehab advertising campaigns are built for the crisis-moment searches families make for detox, residential, and outpatient care, with the platform-policy discipline addiction treatment ads require. Our senior care advertising work reaches adult children researching assisted and independent living, where the decision runs longer and the landing page has to carry more of the conversation.
Paid and organic draw from the same master keyword map. We use campaigns as a real-time laboratory for high-converting intent, winning ad copy, and high-CTR messaging, then feed those insights into behavioral health SEO marketing and behavioral health AI marketing. Landing pages come from the same team that builds our behavioral health website design marketing, so the click and the conversion are designed together. It is all part of one behavioral health digital marketing engine, and most clients run it inside our behavioral health marketing packages.
Straight answers to what program leaders ask us most.
It depends on your market, level of care, and census goals. Our discovery and tracking audit produces a specific recommendation for your situation, and the account structure is built to your budget allocation rather than the other way around.
Google, Meta, and Microsoft require LegitScript certification for addiction treatment advertising. Certification is held by the facility, and we build every campaign to align with Google Ads, Meta, and LegitScript guidelines. Final regulatory compliance and licensure remain the facility’s responsibility, and we will tell you plainly if something in a campaign needs your compliance team’s review.
By mapping keywords to high-intent, coverage-aware searches, building landing pages that answer coverage questions before the call, and feeding your ad platforms clean intake data so they optimize toward callers who match your programs and payers rather than out-of-network volume.
We connect your marketing data to the systems you already run, including KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics, and track each inquiry from the first search or click through to a signed intake. Ad platforms and reports are then fed clean, down-funnel data instead of raw form fills and spam calls.
Paid search can produce qualified inquiries within weeks of launch; one account went from 0–1 admits a month to 6 a month in four months. Organic search and AI visibility compound over quarters and keep working after the spend stops. We set expectations for your market on the first call, and we evaluate results by the quarter and year over year to account for seasonality.
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If the census is not moving, you will see that in the same report we do, and we will show you the data-backed adjustment before you ever have to ask.
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan PitcherTell us about your program, your current ad accounts, and where census stands. We will come back with a free custom quote on how PPC can improve your census.
Your inquiry is confidential and comes with no obligation — we never share facility information.