Behavioral Health Marketing Agency Denver

Our Story

For over a decade, Megan, Alex, and Adam were deeply immersed in the digital marketing and behavioral health spaces. Alex and Adam spent years building technical and operational strategies together while Megan navigated the industry from the inside as an in-house Chief Marketing Officer for behavioral health organizations.

All three kept running into the same reality: facilities being taken advantage of by large agencies that pitched incredible census growth, dazzled with grand presentations, then treated them like another number on a spreadsheet. Depleted budgets, broken trust, stagnant admissions.

Every one of us has friends and family who have been directly impacted by the behavioral health sector. That is why we view this work as a service to society, not just a business, and why we merged Megan’s revenue instincts, Alex’s operational precision, and Adam’s technical architecture into one agency where transparency is mandatory, the results are real, and our clients truly become our friends.

A family researching care together, the people behind every admission

“Our mission is to empower behavioral health providers with transparent, data-driven, and clinically authentic digital marketing systems that drive real census growth. We bridge the gap between digital marketing strategies and actual facility admissions by eliminating generic fluff, protecting data integrity, and optimizing the entire customer journey, so that individuals and families in crisis can seamlessly find, trust, and connect with the high-quality care they need.”

Our mission

Our Values

What we hold every engagement to.

The values we wrote down before the first client, and the ones we are measured against every month.

Performance over promises

We do not sell theories or hide behind vanity metrics. We implement battle-tested systems that increase your presence, fill your beds, and generate sustainable revenue.

Unflinching transparency

We tell it exactly how it is. If a strategy needs a pivot or a metric drops, we report the truth without hesitation.

Deeply rooted empathy

Our connection to behavioral health is personal. Every successful admission represents a life finding the help it needs.

We know behavioral health inside and out

We have run admissions teams, handled community outreach, and navigated the compliance landscape of healthcare marketing.

Intentional focus

We strictly cap the number of facilities we partner with so our team stays sharp and every client gets dedicated, high-level attention.

Unyielding authenticity

We dig deep to extract genuine insights from your clinical staff and build a brand that algorithms respect and families trust.

Agile evolution

The technical landscape shifts daily. We adopt what works, from GEO to AI systems, so clients stay ahead instead of catching up.

Partnership beyond business

We invest in long-term relationships built on mutual respect and a shared mission to heal communities.

Bottom-line accountability

We measure our victories by the measurable growth of your census and revenue, not by how many clicks a campaign gets.

Meet The Team

Three leaders. One standard.

Each of the three leaders has more than a decade in behavioral health and digital marketing at a high level. They lead every engagement personally.

Megan Pitcher

Chief Marketing Officer

Megan spent more than 13 years leading growth for behavioral health, healthcare, and other high-trust service organizations, including in-house roles as VP of Marketing & Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company, where her strategies drove 500%+ patient growth and 200%+ revenue scaling.

At Oluna she partners with facility leadership to align marketing with business goals, optimize acquisition channels, and build systems that turn marketing into a predictable census growth engine.

Posts by Megan Connect on LinkedIn

Alex Vere Nicoll

Chief Operating Officer

Alex is the operational anchor of Oluna and the primary face of the business. He translates complex marketing data into clear business strategy and bridges technical campaign execution with the everyday realities of running a behavioral health facility.

With more than 18 years in marketing, sales, and analytics and over 12 years of agency leadership, he walks leadership teams through exactly what the data means for census growth, cost per admit, and the bottom line.

Posts by Alex Connect on LinkedIn

Adam Scheid

Chief Technology Officer

Adam is Oluna’s technical and operational architect. His expertise spans SEO, PPC, custom web development, brand design, AI systems, and the data streams that link every step of the conversion funnel, with 15+ years in digital marketing and 12+ years of agency leadership.

He solves one of the biggest pain points in behavioral health marketing: tracking. Adam has engineered closed-loop CRM integrations across Salesforce, Dazos, HubSpot, KIPU, CallRail, and CallTrackingMetrics so every marketing dollar is tracked to a patient admit.

Posts by Adam Connect on LinkedIn

Proven Results

Marketing built on results.

Data-driven marketing backed by decades of behavioral health expertise.

2.5×more patient inquiriesAverage across our team’s behavioral health clientsBeforeAfter

30practices servedBehavioral health organizations our team has grown

4×return on ad spendAverage across our team’s paid campaigns

45years of experienceCombined, in behavioral health and digital marketing01020304045+ yrs

Trusted by leading providers

What Clients Say

Trusted by programs like yours.

Alex and his team are professional and creative while homing in on current trends in the SEO and digital marketing space. I personally appreciated their modern approach to business and helping us lay out a solid plan that we were able to execute and realize some nice results.

John Albano

Couldn't ask for a better digital team. Megan takes the time to really get to know our program and how to best optimize digital traffic and has increased our opportunities to help individuals and their families tremendously.

Ryan Jongeward

Megan is incredibly helpful and solution-focused. Whenever challenges come up, she works hard to find answers and make the process as smooth as possible. She is always professional and carries herself with a high level of expertise. If you're looking for someone who is professional, insightful, and dedicated to helping you succeed, I highly recommend Megan.

Desiree Williamson

Top notch agency worth every penny. They take care with every project you give them and work on it like it's their own.

Nathan Johnson

Couldnt say more about how reputable, professional, relatable and customer service oriented this company is!! Their team exhibits integrity, going the extra mile and are extremely relatable! I highly recommend this firm.

Adrina Gibson

If your searching for SEO or website design of any kind, look no further! These guys do amazing work

Isaac Johnson

Absolutely loved working with Megan! I'd been running Google and social media ads unsuccessfully for quite some time. Working with Megan, she was able to specifically select everything that worked for my business audience and help me come up with the precise target words that were needed in order to attract the ideal clientele. Within one month I already had a high selling prospect and multiple warm leads.

Mira Landry

Top notch branding agency! My experience has been unmatched in this highly specialized landscape. The advice and guidance that I received helped me to create a solid foundation for my business that has taken me to the next level and allowed me to penetrate the market. The transparency and fellowship I felt throughout the process has made me a long term client…Thanks guys!!

G.R. Bailey

These guys are great to work with! They are very respectful, honest and hard working. Not only that, but their knowledge of marketing helped us learn a lot. Highly recommend them.

Darren Narans

Excellent service, great team. Have really enjoyed using them and will continue to do so. Very knowledgeable about digital marketing and website management.

Kelsey B. L. Skinner

This firm did an excellent job creating multiple versions of attractive logos for our company. Thank you!

John Steinegger

Megan is extremely knowledgeable and truly an expert. 10/10 recommend.

Nicholas Rich

In Depth

What sets Oluna apart.

Why programs choose us

The short version of what sets this agency apart.

Senior people on every account, never a hand-off
Reporting that ends at admits and revenue
The truth every month, with the plan to fix it

Talk with our team

Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.

A capped roster instead of an agency factory

Most digital marketing agencies operate as high-volume factories, continually onboarding clients and handing accounts to junior staff. We intentionally cap our client load. Your account receives senior-level strategic execution and deep clinical focus from the people who built the engine. Spots are limited, so if this sounds like the partner you want, it is best to get included sooner rather than later.

Human clinical extractions instead of AI-generated filler

We conduct structured interviews with your clinical leadership, therapists, and admissions staff to capture genuine expertise, real quotes, and verified treatment philosophies that families in crisis actually trust. That is the foundation of every page, post, and ad we produce.

Down-funnel attribution instead of surface metrics

We engineer clean data pipelines integrated with call tracking and behavioral health CRMs such as KIPU, Salesforce, and HubSpot, filter out spam and out-of-network noise, and optimize strictly around qualified inquiries, verified insurance reviews, and signed admissions. If something is not performing, we tell you directly, explain why, and present the adjustment. See how that shows up in every behavioral health digital marketing service, or start a conversation on our behavioral health marketing Denver contact page. Back to the behavioral health marketing agency home.

Common Questions

Frequently asked questions

Straight answers to what program leaders ask us most.

Still have questions?Ask them on the first call — calm, honest, and pressure-free.

Talk to Oluna

I’ve been burned in the past. How do I know I can trust you?

Start with the terms: month-to-month, cancel anytime, no long lock-in. Then look at how we report. Every campaign is tied to your CRM and call tracking, so you see calls, forms, and admits by channel, not just clicks and impressions. If a metric drops, we tell you why and what we are changing. Clients from our team’s previous agencies have stayed on for more than 10 years on those same terms.

Have you worked with treatment centers or behavioral health organizations before?

Yes. Our team has more than 45 years of combined experience in behavioral health and digital marketing, including in-house roles as VP of Marketing and Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company, and more than 30 behavioral health organizations served.

Where are you located, and who do you serve?

We are headquartered in Denver, Colorado. The Western US is our core territory, with Colorado as our local market and a strong presence in Arizona, and we serve facilities across the country, including several in Florida. Talk with our Denver team on the behavioral health marketing Denver contact page.

What services do you offer?

SEO, AI search optimization (GEO and AEO), PPC, website design and development, social media, branding, admit tracking and reporting, full-service behavioral health marketing packages, and fractional CMO, CRO, COO, and CTO leadership. Every service connects to the same keyword map and the same admit tracking.

Do I have to sign a long-term contract? What happens if the census doesn’t move?

No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If the census is not moving, you will see that in the same report we do, and we will show you the data-backed adjustment before you ever have to ask.

A behavioral health marketing agency in Denver, built by people who have done the work in-house