Families now ask ChatGPT, Gemini, and Perplexity where to find care. We make your program the source those engines retrieve and recommend, and we track what it produces.
Search is no longer just Google. Prospective clients and their families use ChatGPT, Gemini, Perplexity, and Claude to compare levels of care, credentials, and coverage before they ever pick up the phone.
Generative engine optimization (GEO) and answer engine optimization (AEO), engineered from your clinical team’s real expertise.
When an AI assistant explicitly cites your clinical staff or recommends your facility in response to a complex prompt, it carries an implicit endorsement that traditional ads cannot replicate. Prospective clients arrive at your site or pick up the phone with trust already established, which means shorter intake cycles and a higher conversion rate for your team.
From clinical intake to closed-loop AI revenue analysis, in ten stages. Click through to see what happens at each one.
Verified facts and expert knowledge captured directly from your facility to feed AI models.
We collect your brand guidelines, clinical modalities, compliance rules, and staff credentials into a centralized resource center, and we conduct direct interviews with your clinical team to extract firsthand expertise, so we never feed AI platforms generic or unverified information.
The exact multi-turn prompts and detailed questions your audience asks AI assistants.
We analyze real user behavior across platforms like ChatGPT, Gemini, Perplexity, and Claude, mapping the specific comparisons, clinical inquiries, and decision-making triggers families use during a behavioral health crisis into a targeted intelligence baseline.
Conversational targets mapped and explicit entity relationships structured for generative search.
We align conversational prompt targets with dedicated pages across your digital footprint and establish structured entity relationships, schema markup, and clear clinical topic silos, so AI models accurately recognize your brand name, locations, and specialized care programs.
An actionable 90-day execution roadmap prioritized for AI search discovery.
We build a rolling quarterly plan that prioritizes high-intent prompt categories and core clinical offerings. The roadmap outlines the exact structured content blocks, technical schema updates, and authority assets needed to expand your AI engine footprint.
Human clinical quotes and insights that establish verifiable source authority.
AI engines actively filter out recycled web summaries. We interview your clinical leadership to document real staff profiles, credentials, and nuanced treatment insights, so content is published directly under named experts and becomes a verified source AI models trust and cite.
Content drafted and formatted specifically for AI database retrieval and quoting.
We write authoritative pages and articles using specialized answer-engine formats, complete with direct fact blocks and question-based headers. Every piece undergoes rigorous expert review and requires your explicit approval before publishing.
Structured clinical assets distributed across all secondary digital touchpoints.
Once approved, we syndicate finished content across your local profiles, directory listings, and brand channels. This reinforces entity signals across the web, making it easier for live AI web-retrieval crawlers to verify your facility’s authority.
Complex mid-funnel comparisons and deep user research prompts answered.
We build comparative resources and clinical FAQs that address nuanced questions about levels of care, accreditation, and treatment philosophies. These assets feed AI engines the exact structured information needed to recommend your facility during complex user research.
A frictionless intake experience for visitors driven by AI recommendations.
We optimize call CTAs, secure inquiry forms, and insurance verification pathways specifically for users arriving from AI platforms, removing friction so AI-referred traffic turns into immediate phone inquiries and booked intakes.
AI discovery tracked back to baseline metrics, cost per admit, and actual census growth.
We measure performance against initial baselines, integrating deeply with operational systems such as KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics, and track the full journey from AI prompt discovery to signed intake, with total financial clarity on your investment.
Traditional SEO alone was leaving the program invisible to families asking AI assistants for recommendations. Firsthand clinical content, entity markup, and answer-block formatting were built into the site and its off-site profiles, and AI referrals were tracked in the CRM.
Year-over-year growth in ChatGPT-referred traffic (+251.26%) and conversions (+142.86%) for a previous-agency client.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Authentic clinical expertise will always outperform recycled digital noise.”The idea behind our AI search work
A quick read on fit. If most of these describe your program, we should talk.
Every engagement adapts to your level of care. These are the programs we build for first.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesFamilies search differently for detox than for IOP. Each level gets its own page, keywords, and campaign, so the right family lands on the right program.
Delivered inside a behavioral health AI search engagement.
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
Generative engine optimization (GEO) positions your facility inside the live retrieval systems and cited sources of major AI models. Answer engine optimization (AEO) structures each page so an assistant can lift a direct, factual answer from it. Both depend on the same thing: primary, human-extracted clinical insight that a model can trust. Our behavioral health GEO marketing work builds that source material, and our behavioral health AEO marketing formats it for retrieval.
Owners and executive directors ask a plain question: “How do we get found in AI search results, not just Google?” The answer is not a trick. We reverse-engineer the conversational questions, complex research, direct comparisons, and decision drivers families use, then engineer targeted content blocks that answer them with precision. It is the same firsthand content strategy that powers our behavioral health SEO marketing, extended to the engines families now ask first.
AI search does not exist in isolation. The conversational research we do here feeds your paid ad copy, your social channels, and your website. It runs best inside our behavioral health marketing packages, alongside every other behavioral health digital marketing service, and it is tracked the same way: from the prompt that surfaced you to the signed intake.
Straight answers to what program leaders ask us most.
SEO earns visibility in traditional search results. GEO (generative engine optimization) makes your program the trusted answer AI assistants give when families ask for care recommendations, and AEO (answer engine optimization) formats your content so it can be quoted directly. We build all three from one clinical content strategy.
ChatGPT, Gemini, Perplexity, and Claude, plus Google’s AI answers. Because the work rests on entity signals and firsthand content rather than tricks for one platform, it carries across engines as they change.
Yes. We connect GEO to KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics and track how prospective clients who discover you through AI tools translate into phone calls, verified insurance forms, and signed intakes.
Yes. We interview your clinical leadership, therapists, and admissions staff, then build content from what they actually say, published under named experts. That is what families trust, and it is what protects your site from the spam updates that wipe out recycled AI content.
Paid search can produce qualified inquiries within weeks of launch; one account went from 0–1 admits a month to 6 a month in four months. Organic search and AI visibility compound over quarters and keep working after the spend stops. We set expectations for your market on the first call, and we evaluate results by the quarter and year over year to account for seasonality.
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If the census is not moving, you will see that in the same report we do, and we will show you the data-backed adjustment before you ever have to ask.
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan PitcherTell us about your program and where families find you today. We will come back with a free custom quote on how AI optimization can improve your census.
Your inquiry is confidential and comes with no obligation — we never share facility information.