Families check your social presence before they trust you. We put your real clinicians and admissions staff in front of them and route every post to a tracked page.
Generic quotes and stock photos posted without a goal produce zero business return and quietly erode trust.
Strategic social media built from your brand tokens, your keyword map, and your clinicians’ real expertise.
By showcasing real clinical staff, authentic facility insights, and expert commentary, your social presence builds humanized trust before a family ever calls. When prospective clients engage with your educational content first, they enter your admissions funnel already informed about your philosophy, levels of care, and credentials, which shortens the decision.
Ten stages, from asset ingestion to closed-loop CRM attribution. Click through to see what happens at each one.
Foundational brand design tokens, corporate assets, and core company knowledge captured.
We collect your brand guidelines, typography, color palettes, spacing rules, and digital assets into a centralized repository, establishing complete visual and narrative cohesion that bridges your social channels with your website, paid ads, and brand design system.
Target audience behaviors, competitor strategies, and indexable keyword mapping analyzed.
We research your competitive landscape and target audience interests to understand what content resonates, and align your social strategy with our master keyword architecture, preparing profile structures and post content to feed social, search, and generative AI databases like ChatGPT, Gemini, and Perplexity.
Social profiles optimized and strategic conversion targets mapped.
We audit and fully optimize your social profiles, bios, directory listings, and channel structures, making every contact detail and link conversion-ready while mapping each channel to specific quarterly business objectives, focus services, and dedicated website landing pages.
A purpose-driven quarterly roadmap tied directly to operational goals.
We define clear quarterly marketing aims for every platform and map targeted campaigns designed to drive traffic to specific treatment program pages, never posting just for the sake of posting, always with a strategic, measurable outcome in mind.
Authentic clinical insights unearthed directly from your internal experts and leadership.
We interview your clinical staff, therapists, and admissions team to capture real-world expertise, firsthand quotes, and answers to real client pain points, eliminating generic social media fluff and putting authentic human faces and verified knowledge behind your brand.
Coordinated, high-converting written, graphic, and video content.
Drawing on the clinical extractions and your brand guidelines, we design custom written posts, branded graphics, infographics, and short-form video, engineered for optimal engagement across Facebook, Instagram, LinkedIn, YouTube, and X.
Strategic content distribution across your approved social channels.
We launch and distribute your coordinated assets on an optimized publishing schedule, making sure every post keeps brand integrity and reaches your audience on the platforms where they are most active and engaged.
Social engagement directed into your active website conversion funnel.
Every asset is published with a clear, intentional call to action pointing prospective clients back to dedicated, tracked landing pages on your website, guiding people from casual social viewing into your active admissions funnel.
Campaign performance, traffic quality, and audience interactions evaluated.
We track profile traffic, content engagement, click-through rates, and landing page sessions generated by your social campaigns, identifying the top-performing topics, formats, and messaging to keep refining the approach.
Social performance tied to down-funnel intakes, feeding the next quarter’s strategy.
We integrate social tracking with your website analytics, CRM, and call tracking (such as KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics) to measure phone calls, form submissions, and admissions, and use those real conversion results to inform and optimize the next quarter.
Channels were being fed stock imagery with no goal and no path to the website. A quarterly strategy, real staff content, and tracked landing pages replaced it.
Growth on a targeted campaign strategy for a previous-agency client: followers +500%, impressions and views +678%, conversions +158%.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Families navigating a crisis need reassurance before they reach out. Show them the people who will answer the phone.”How we think about social in behavioral health
A quick read on fit. If most of these describe your program, we should talk.
Every engagement adapts to your level of care. These are the programs we build for first.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesFamilies search differently for detox than for IOP. Each level gets its own page, keywords, and campaign, so the right family lands on the right program.
Delivered inside a behavioral health social media engagement.
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
In today’s search landscape, social profiles serve as indexable web databases. We integrate our social content strategy with the same master keyword framework that drives behavioral health SEO marketing and behavioral health AI marketing. When prospective clients search across Google, social platforms, or generative AI engines, your facility appears as one consistent, interconnected authority.
Management includes full profile and directory optimization, so your bio, location details, service offerings, and contact pathways are set up to convert casual profile visitors into direct calls or inquiries. Every asset carries a clear call to action back to a dedicated, tracked landing page on your website, which is why social work pairs naturally with behavioral health website design marketing and behavioral health branding marketing.
Social runs best as one channel in a coordinated system. Inside our behavioral health marketing packages, the clinical Q&As and video assets created for social feed your organic content, AI optimization, and paid ad creative, maximizing the return across the entire behavioral health digital marketing stack.
Straight answers to what program leaders ask us most.
Facebook, Instagram, LinkedIn, YouTube, and X, chosen by where your buyers and referral partners actually are. Each platform gets content engineered for how people consume it there.
It helps. Families trust real faces, and short-form clinical video is among the most effective formats we produce. We keep it structured and respectful of everyone’s time, and we never use patient names, histories, or images without written, HIPAA-compliant releases from your facility.
Every campaign guides viewers to tracked landing pages connected to your CRM and call tracking (KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics). We report traffic, engagement, phone inquiries, form completions, and signed intakes, not impressions alone.
Yes. We interview your clinical leadership, therapists, and admissions staff, then build content from what they actually say, published under named experts. That is what families trust, and it is what protects your site from the spam updates that wipe out recycled AI content.
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If the census is not moving, you will see that in the same report we do, and we will show you the data-backed adjustment before you ever have to ask.
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan PitcherTell us about your program and your channels today. We will come back with a free custom quote on how social media can support your census.
Your inquiry is confidential and comes with no obligation — we never share facility information.