OlunaBehavioral Health Marketing
Who We Serve

A senior living marketing agency for the families who research for weeks and tour once

Adult children research communities for weeks and tour once. We help assisted, independent, and senior care communities win that search and track it to the move-in.

  • Senior living SEO, ads, web, and social
  • By care level and community
  • Tours and move-ins by channel
Grow my communities
A family in a consultation about a parent’s care, the conversation a senior living marketing agency has to earn
The Problem

The 65+ population reached 61.2 million in 2024, up 13% since 2020. Older adults already outnumber children in 11 states and 45% of counties.

  • Occupancy hit 89.9% in Q2 2026, the 20th straight quarterly rise, while inventory growth stayed under 1%. Growth now means winning the family’s search.
  • Adult children research communities for weeks, tour few, and increasingly start with an AI answer. Paid lead services are being cut in favor of referrals and direct discovery.
89.9%senior housing occupancyQ2 2026; assisted living 88.4%, independent living 91.3%NIC, July 2026
The Full Stack

How we grow senior living and senior care communities.

SEO marketingSenior living SEO and assisted living SEO: own the local searches adult children make for care levels near their parent.AI search (GEO & AEO)Be the community an AI assistant names when a family asks about assisted living or memory care nearby.PPC marketingSenior living advertising and senior care advertising with precise targeting and tracked tours, in auctions with a $74 cost per lead benchmark.Website designA site that answers care levels, pricing questions, and what a day looks like, and schedules the tour.Social media marketingA warm, human presence for the community and its team, routed to tracked pages.BrandingA credible, consistent brand for operators with one community or fifty.
Marketing report flat lay for a senior living community
10plusyears, month to monthHow long clients of our team’s previous agencies have stayed
Independent, Assisted, Senior Care

Turn quiet research into scheduled tours and move-ins.

Independent living marketing, assisted living marketing, and senior care marketing reach the same families at different moments. We map each care level and community to its own page and campaign, answer the questions families research for weeks, and connect the funnel to your CRM so operators and sales leaders see tours and move-ins by channel, not just inquiries.

  • Care-level and community-level keyword targets, one page each
  • Tours and move-ins reported from your CRM and call tracking
  • Discovery across Google, the map pack, and AI answers
See how we fill tours
Results

Proof, not promises.

4×ROASAverage return on ad spend
2.5×InquiriesAverage increase in new inquiries
30plusPracticesPractices and communities served by our team
Track record · our team’s results

Behavioral health and senior care operators, our team’s previous agencies

Our team brings more than 45 years of combined experience across behavioral health and high-trust service organizations, with the same measurement discipline applied to every market they serve.

  • 2.5× average increase in new inquiries and 4× average return on ad spend across client work
  • Multi-location growth: brands scaled from a single facility to four, and an ABA provider from 1 clinic to 5
  • Closed-loop tracking engineered across Salesforce, HubSpot, CallRail, and CallTrackingMetrics
Senior housing occupancy, Q2 2026Industry benchmark
91.3%Independentliving88.4%Assistedliving89.9%All seniorhousing

NIC, July 2026: the 20th straight quarterly rise, with inventory growth under 1% for five quarters. Move-ins now come from marketing share, not new supply.

Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.

The Process

How it works for a senior living operator.

  1. Audit

    We map how families search for each care level near each community, and where you show up today.

  2. Strategy

    One page and one campaign per care level and community, planned around the questions families research for weeks.

  3. Execute

    Community pages, local visibility, precise campaigns, and tour scheduling paths, all connected to your CRM.

  4. Report

    Tours and move-ins by community and channel, the way your sales and marketing leaders already work.

See the plan for my communities
Programs we market

Across senior care

Families search differently for each kind of care. Each program gets its own page, keywords, and campaign, so the right family lands on the right one.

  1. Independent livingActive, maintenance-free
  2. Assisted livingDaily support, private apartments
  3. Memory careSecure, specialized care
  4. Senior care communitiesSeveral levels, one campus
  5. Multi-communityMany communities, one brand
See every population we serve
“If families are finding your community through search, the map, or an AI answer, that is a successful outcome, wherever the discovery happens.”
How we approach senior living marketing
In Depth

Senior living marketing, in depth.

What you get

Delivered for a senior living operator, month to month.

  • One page per care level and community
  • Local visibility across the profiles families check
  • Tour scheduling paths connected to your CRM
  • Tours and move-ins by community and channel
Start the conversation

Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.

01

The largest search pool in senior care

Families type plain words: “assisted living”, “senior living”, “senior care”, “independent living”, usually with a place name attached. Our senior living marketing maps those phrasings, by care level and community, to one strong page each, so an adult child researching assisted living near their mother lands on the page written for that decision. Assisted living SEO and senior living SEO then build the durable local visibility that keeps working after the ad budget stops.

02

Advertising that pays for itself in tours

Senior living advertising and senior care advertising run in one of healthcare’s more efficient auctions, with a $74 cost-per-lead benchmark, but only when the landing page carries the conversation a family has been having for weeks. We build both sides together through our behavioral health PPC marketing and behavioral health website design marketing services, with behavioral health SEO marketing and behavioral health AI marketing covering organic and AI discovery.

03

Operators, sales leaders, and the numbers they need

Senior living is the one market where marketing and sales chiefs most often hold the pen. We report the way they work: tours, move-ins, and cost per move-in by community and channel, from the CRM. The community’s presence and identity come from behavioral health social media marketing and behavioral health branding marketing, and operators with several communities usually run the whole system inside our behavioral health marketing packages. See every population we serve under behavioral health marketing.

Common Questions

Frequently asked questions

Straight answers to what program leaders ask us most.

Still have questions?Ask them on the first call — calm, honest, and pressure-free.
Talk to Oluna
Do you specialize in senior living?

Behavioral health is our focus, and senior living is the one exception we serve, for assisted, independent, and senior care communities and their operators. You get the same keyword mapping, clinician-quality content, and closed-loop tracking we run for treatment programs, tuned to families researching care for a parent.

Can you track tours and move-ins, not just inquiries?

Yes. We connect your website, call tracking, and CRM so each inquiry is followed to the tour and the move-in, and we report by community and channel.

How do you handle multiple programs or locations?

We segment by location, program, level of care, and budget so each has its own keyword targets, landing pages, and tracking. Our team has scaled a regional brand from a single facility to four locations, and an ABA provider from 1 clinic to 5 in 24 months.

How fast can marketing impact our census?

Paid search can produce qualified inquiries within weeks of launch; one account went from 0–1 admits a month to 6 a month in four months. Organic search and AI visibility compound over quarters and keep working after the spend stops. We set expectations for your market on the first call, and we evaluate results by the quarter and year over year to account for seasonality.

How do we get found in AI search results, not just Google?

Through generative engine optimization (GEO) and answer engine optimization (AEO): structured, firsthand clinical content, clear entity and schema markup, and direct answers to the conversational questions families ask ChatGPT, Gemini, Perplexity, and Claude. See our behavioral health AI marketing service.

Do I have to sign a long-term contract? What happens if the census doesn’t move?

No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If the census is not moving, you will see that in the same report we do, and we will show you the data-backed adjustment before you ever have to ask.

From the blog

Further reading

All articles
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.Alex Vere Nicollwith Megan PitcherBehavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan PitcherRehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan Pitcher

We also serve

RehabAddiction treatment centers: detox, residential, PHP, IOP, and outpatient.Mental HealthMental health organizations, treatment centers, and group practices.ABA TherapyABA and autism providers growing enrollment.Teen TherapyPrograms built for adolescents and the parents searching for them.
Get Started

Let’s talk about your communities

Tell us about your communities, care levels, and where occupancy stands. We will come back with a free custom quote.

What happens next

  1. Tell us about your program, your goals, and where census stands today.
  2. We review your current digital environment and come back with a free custom quote on how we can improve your census.
  3. If it is a fit, we start month to month. No long-term lock-in, cancel anytime.

Your information is kept confidential and handled in line with HIPAA-aware practices. We never sell your data.

Your inquiry is confidential and comes with no obligation — we never share facility information.