Where it started
Adam Scheid's digital marketing roots go all the way back to coding websites and mastering graphic design in middle school. This lifelong technical aptitude evolved into a rigorous marketing career, starting with magna cum laude honors in Marketing from ASU and early collegiate internships that first introduced him to the behavioral health sector.
A career in behavioral health
His first major director-level agency role involved partnering closely with therapists and mental health professionals to build their digital presence. This experience sparked a relentless, career-long focus on behavioral health digital marketing. Since then, Adam has touched every single silo of the industry, from addiction treatment to specialized mental health facilities.
What he builds
At Oluna, Adam operates as the ultimate technical and operational architect. If it can be done online, he has built it, coded it, or optimized it. His expertise spans SEO, PPC, custom web development, brand design, AI systems, and the data streams that link every step of the conversion funnel together. More importantly, he solves one of the biggest pain points in behavioral health marketing: tracking. Adam has engineered highly complex, closed-loop CRM integrations using Salesforce, Dazos, HubSpot, KIPU, CallRail, and CallTrackingMetrics. He ensures that every single marketing dollar is tracked directly to a patient admit.
Track record
His track record speaks for itself. Adam has taken addiction clinics from under 100 organic website sessions a month to over 100,000. He has grown direct admits by more than 250%, scaled regional brands from a single facility to four locations, and managed high-efficiency campaigns that generated over $1 million in additional revenue in just two months without increasing ad spend.
His philosophy
Whether he is writing code from scratch, designing a complete brand identity, or managing a team of specialists, Adam's philosophy is simple. If a problem needs to be solved, he will figure it out and execute it with the highest degree of strategy and intention.
