OlunaBehavioral Health Marketing
Who We Serve

A teen therapy marketing agency that reaches the parents searching at midnight

The searcher is a scared parent and the decision involves the whole family. We help adolescent programs reach the parents looking for them and track every inquiry to enrollment.

  • Written in the words parents type
  • Credibility parents verify before calling
  • Inquiries tracked to enrollment
Reach the parents searching for us
A parent and teenager researching treatment options together at the kitchen table, the family a teen therapy marketing agency reaches
The Problem

15.4% of adolescents, 3.8 million, had a major depressive episode in 2024, and 40% of high school students report persistent sadness, up from 30% in 2013.

  • Parents do not search in clinical vocabulary. They type “child/adolescent”, “teen treatment center”, and questions about their own kid at midnight.
  • Programs built around this age group are growing, and the agencies serving them rarely understand both the parent’s fear and the clinical reality.
40%of teens feel persistent sadnessHigh school students reporting it, up from 30% in 2013CDC YRBS 2023
The Full Stack

How we grow teen therapy centers and adolescent programs.

SEO marketingOwn the searches parents make for adolescent and teen treatment, with clinician-backed pages that answer their questions before the call.AI search (GEO & AEO)Be the program a parent hears about when they ask an AI assistant how to find help for their son or daughter.PPC marketingPrecise, policy-aligned search campaigns aimed at parents’ high-intent queries, tied to enrollments rather than clicks.Website designA site that reassures a frightened parent: staff, credentials, what a day looks like, what insurance covers.Social media marketingClinician-led content that shows the people who will care for their child.BrandingA calm, credible identity parents can trust in a single scroll.
A father sitting on a sofa at night, searching on his phone
30plusbehavioral health practicesServed by our team
Written For Parents

Answer the questions a parent types at midnight.

Teen therapy marketing wins on empathy, credibility, and directness. We build content from interviews with your clinical leadership so it answers what parents are actually asking: is this program right for my teen, who will be with them, what happens on day one, what will it cost. Then we make sure it is findable on Google, in AI answers, and in the ads a parent sees at 1 a.m., and that the first call is easy to make.

  • Adolescent-specific keyword mapping, one clear page per program and level of care
  • Family-facing intake pathways designed for a stressed parent on a phone
  • Growth measured in enrollments and admits, reported honestly by the quarter
See how we speak to parents
Results

Proof, not promises.

2.5×InquiriesAverage increase in new patient inquiries
45plusYears01020304045+ yrsCombined industry experience
Case study · teen therapy center

Teen therapy center, our team’s previous agency work

A single-location therapy center for adolescents with room to grow and no organic footprint to speak of. Search visibility, content in the clinical team’s voice, and tracked intake pathways were built as one system.

  • Expanded from one location to four
  • Content written for parents, in plain words, under named clinical experts
  • Inquiries tracked from search to the family’s first call to enrollment
Teen therapy center locationsClient result
1Start4After

A teen therapy center served by our team expanded from one location to four.

Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.

The Process

How it works for an adolescent program.

  1. Audit

    We map the plain phrasings parents use and where your program shows up, or does not, for each of them.

  2. Strategy

    One page and one campaign per program and level of care, planned around a parent’s midnight questions.

  3. Execute

    Pages built from your clinical leadership, family-facing intake paths, and campaigns aimed at high-intent parents.

  4. Report

    Enrollments and admits by channel from your CRM, with honest recommendations each quarter.

See the plan for my program
Programs we market

Across adolescent care

Families search differently for each kind of care. Each program gets its own page, keywords, and campaign, so the right family lands on the right one.

  1. Teen outpatientWeekly therapy
  2. Adolescent IOP and PHPAfter-school and day programs
  3. ResidentialLive-in care for teens
  4. Family programsParents in the work
  5. Young adultThe step after adolescence
See every population we serve
“When a parent is looking for help, it is rarely casual research. Everything we publish for a teen program is written for that parent.”
How we approach teen therapy marketing
In Depth

Teen therapy marketing, in depth.

What you get

Delivered for an adolescent program, month to month.

  • Pages written in the words parents type
  • One campaign per program and level of care
  • Family-facing intake paths
  • Enrollments tracked to their source
Start the conversation

Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.

01

A growing, age-specific segment

Facilities are increasingly created around this age group, and we have clients in it. A teen therapy clinic that treats a wide range of teens with many therapists and support staff is still a teen therapy center, and clinics like it are exactly who this page is for. We treat adolescent programs as part of the mental health segment, which means they get the same organization-level system we run for every mental health marketing agency client, tuned to the parent as the searcher.

02

Search demand is measured in parents’ words

Nobody searches “teen therapy marketing”, and few parents search “adolescent behavioral health program” either. They search for their kid. Our keyword mapping starts from the plain phrasings parents use, maps each to one page, and builds those pages from what your clinicians actually say. Our behavioral health SEO marketing and behavioral health AI marketing work make that content findable; behavioral health PPC marketing reaches the parent whose search cannot wait.

Common Questions

Frequently asked questions

Straight answers to what program leaders ask us most.

Still have questions?Ask them on the first call — calm, honest, and pressure-free.
Talk to Oluna
Is a teen therapy center a fit for Oluna?

Yes. Teen therapy centers, adolescent programs, and facilities created around this age group are a growing segment we serve and have clients in. We treat them inside our mental health focus, with the parent as the searcher we write for.

How do you protect our clients’ privacy in marketing?

We never use real patient names, identifiable histories, or unapproved images without explicit, written, HIPAA-compliant releases provided by your facility. Content is built from your clinicians’ expertise, not from clients’ stories.

Will the content reflect our clinical voice, not generic filler?

Yes. We interview your clinical leadership, therapists, and admissions staff, then build content from what they actually say, published under named experts. That is what families trust, and it is what protects your site from the spam updates that wipe out recycled AI content.

How do you tie spend to actual admits?

We connect your marketing data to the systems you already run, including KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics, and track each inquiry from the first search or click through to a signed intake. Ad platforms and reports are then fed clean, down-funnel data instead of raw form fills and spam calls.

How fast can marketing impact our census?

Paid search can produce qualified inquiries within weeks of launch; one account went from 0–1 admits a month to 6 a month in four months. Organic search and AI visibility compound over quarters and keep working after the spend stops. We set expectations for your market on the first call, and we evaluate results by the quarter and year over year to account for seasonality.

Do I have to sign a long-term contract? What happens if the census doesn’t move?

No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If the census is not moving, you will see that in the same report we do, and we will show you the data-backed adjustment before you ever have to ask.

From the blog

Further reading

All articles
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.Alex Vere Nicollwith Megan PitcherBehavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan PitcherRehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan Pitcher

We also serve

Mental HealthMental health organizations, treatment centers, and group practices.RehabAddiction treatment centers: detox, residential, PHP, IOP, and outpatient.ABA TherapyABA and autism providers growing enrollment.Senior LivingAssisted, independent, and senior care communities.
Get Started

Let’s talk about your adolescent program

Tell us about your program and the families you serve. We will come back with a free custom quote.

What happens next

  1. Tell us about your program, your goals, and where census stands today.
  2. We review your current digital environment and come back with a free custom quote on how we can improve your census.
  3. If it is a fit, we start month to month. No long-term lock-in, cancel anytime.

Your information is kept confidential and handled in line with HIPAA-aware practices. We never sell your data.

Your inquiry is confidential and comes with no obligation — we never share facility information.