Addiction treatment is the segment we write for first. We help detox, residential, PHP, IOP, and outpatient programs get found, trusted, and tracked all the way to the admit.
48.4 million Americans aged 12 and older met criteria for a substance use disorder in 2024, and only about 1 in 5 who needed treatment received it. The families looking for you are real, and most never find the right program.
Digital marketing for rehabs has to earn trust under pressure. Families verify reviews, accreditation, and staff pages before they ever call, and addiction treatment facilities average just 2.82 of 5 stars on Yelp across 589 facilities. We build the credibility signals families check, the intent-matched pages they land on, and the closed-loop tracking that tells you which channel produced the admit.
A virtually nonexistent organic footprint, a stagnant paid account, and a site that could not turn calls into admits. Keyword mapping, clinician-extracted content, granular PPC, and closed-loop CRM tracking were rebuilt as one system.
Our team’s previous-agency client: organic calls grew 190%, admits grew 256%, and organic sessions went from under 100 to over 100,000 a month.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
We map how families find, or miss, your program across search, AI answers, ads, and referral channels, and where inquiries leak.
A growth plan tied to census goals by level of care: which channels, in what order, and what each should produce.
Campaigns, clinician-extracted content, and admissions pages launched with platform-policy review at every step.
Monthly admit-level reporting from your CRM and call tracking; budget moves toward what fills beds.
Families search differently for detox than for IOP. Each level gets its own page, keywords, and campaign, so the right family lands on the right program.
“Every successful admission represents a life finding the help it needs. We treat every campaign with that in mind.”Why we chose behavioral health
Delivered for a treatment center, month to month.
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
Buyers say “rehab”, “drug treatment”, and “substance abuse treatment”, and Google serves those phrasings as one surface. Our rehab marketing work targets all of them on one strong page per program rather than splitting your authority across near-duplicates. Treatment center marketing then extends the same map to every level of care you offer, so a family searching for detox and a family searching for IOP each land on the page written for them.
Rehab SEO and treatment center SEO build the durable, compounding visibility you own: silo architecture, clinician-extracted content, and directory alignment across the profiles families and referral partners check. Rehab advertising fills the gap while organic grows: Google Ads search with individual keyword control, hidden-demand discovery, and campaigns built to align with Google Ads, Meta, and LegitScript guidelines. Both send families to admissions pages engineered to convert, with tracking through your CRM and call tracking.
Our behavioral health SEO marketing, behavioral health AI marketing, behavioral health PPC marketing, behavioral health website design marketing, behavioral health social media marketing, and behavioral health branding marketing all draw from the same keyword map for your programs. Most treatment centers run them together inside our behavioral health marketing packages, one accountable team across every population we serve in behavioral health marketing.
Straight answers to what program leaders ask us most.
Certification is held by the facility; Google, Meta, and Microsoft require it for addiction treatment ads. We build every campaign to align with Google Ads, Meta, and LegitScript guidelines and will flag anything that needs your compliance team’s review. Final regulatory compliance and licensure remain the facility’s responsibility.
By mapping keywords to high-intent, coverage-aware searches, building landing pages that answer coverage questions before the call, and feeding your ad platforms clean intake data so they optimize toward callers who match your programs and payers rather than out-of-network volume.
We connect your marketing data to the systems you already run, including KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics, and track each inquiry from the first search or click through to a signed intake. Ad platforms and reports are then fed clean, down-funnel data instead of raw form fills and spam calls.
Paid search can produce qualified inquiries within weeks of launch; one account went from 0–1 admits a month to 6 a month in four months. Organic search and AI visibility compound over quarters and keep working after the spend stops. We set expectations for your market on the first call, and we evaluate results by the quarter and year over year to account for seasonality.
We segment by location, program, level of care, and budget so each has its own keyword targets, landing pages, and tracking. Our team has scaled a regional brand from a single facility to four locations, and an ABA provider from 1 clinic to 5 in 24 months.
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If the census is not moving, you will see that in the same report we do, and we will show you the data-backed adjustment before you ever have to ask.
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan PitcherTell us your levels of care and where census stands. We will come back with a free custom quote built for an addiction treatment program.
Your inquiry is confidential and comes with no obligation — we never share facility information.
