Most programs have no senior marketer on staff. Our senior team steps in as your fractional CMO, CRO, COO, or CTO, month to month, and own the number: admits and revenue.
Owners and executive directors are making marketing decisions alongside clinical, operations, and finance, often without a senior marketer in the room.
Executive direction over your marketing and revenue engine, delivered by the people who built it.
Our fractional CRO work has a particular focus on website conversion rate optimization. We evaluate your site through the eyes of a family in crisis, streamline every intake touchpoint, and run structured A/B tests on landing pages, calls to action, and forms. Because every conversion is tracked as a key performance indicator, you see the lift in admits, not just in form fills.
A review of positioning, channels, funnel, tracking, and team, through the lens of census, cost per admit, and revenue. You get a written assessment of what is working, what is broken, and what to do first.
A rolling 90-day plan that names the highest-value moves, whether that is fixing tracking, restructuring paid, rebuilding conversion pathways, or leading the team.
Your fractional executive leads the work, inside your team and alongside any vendors, with the operating discipline to keep it on schedule.
Performance reviewed against captured baselines, by the quarter and year over year to account for seasonality, with honest recommendations for the next 90 days.
Before joining Oluna, Megan Pitcher led marketing in-house, including as VP of Marketing & Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company.
As Head of Marketing for a nationwide autism and behavioral health services company, Megan Pitcher’s strategies drove 500%+ patient growth and 200%+ revenue scaling.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Data is important for monitoring performance; the key importance of good data is your ability to make informed decisions.”Adam ScheidChief Technology Officer
A quick read on fit. If most of these describe your program, we should talk.
Every engagement adapts to your level of care. These are the programs we build for first.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesFamilies search differently for detox than for IOP. Each level gets its own page, keywords, and campaign, so the right family lands on the right program.
Delivered inside a fractional executive engagement.
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
A fractional CMO partners with your leadership team to align marketing with business goals, optimize acquisition channels, and build systems that turn marketing into a predictable census growth engine. Our Chief Marketing Officer has more than 13 years leading growth for behavioral health, healthcare, and other high-trust service organizations, including in-house executive roles, and steps in where facilities need it most.
In behavioral health, CRO means two things, and this engagement owns both. As a Chief Revenue Officer role, it connects marketing, admissions, and finance around one revenue plan. As conversion rate optimization, it is the discipline of turning more of your existing visitors into calls and verified intakes. That is why the fractional page and our behavioral health website design marketing work go together: the site is where conversion is won or lost.
Our COO brings operational precision and clear, honest communication; our CTO brings closed-loop tracking, CRM integration, and AI systems. Whether you need one executive or all three, the engagement can run standalone or as leadership over our behavioral health marketing packages and any behavioral health digital marketing service we deliver.
Straight answers to what program leaders ask us most.
An agency executes channels. A fractional CMO owns the strategy, the team, and the number: census and revenue. Ours can do both, leading your internal team and vendors or directing Oluna’s own execution.
Both readings. As a Chief Revenue Officer function it aligns marketing, admissions, and finance around one revenue plan. As conversion rate optimization it systematically improves your website and intake pathways so more of the same traffic becomes signed intakes.
It is scoped to your needs and the current state of your marketing, on month-to-month terms. Fill out the form for a free custom quote.
Yes. Our team has more than 45 years of combined experience in behavioral health and digital marketing, including in-house roles as VP of Marketing and Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company, and more than 30 behavioral health organizations served.
Yes. We report qualified inquiries, verified admits, cost per admit, and return on ad spend, pulled from your CRM and call tracking rather than from the ad platforms alone. Our team’s track record includes growing direct admits by 256%, taking a clinic from under 100 to over 100,000 organic sessions a month, and adding $1.2 million in admit revenue in two months on the same ad spend. Results vary by program and market, and we will say so.
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If the census is not moving, you will see that in the same report we do, and we will show you the data-backed adjustment before you ever have to ask.
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan PitcherTell us about your organization, your team, and where growth is stuck. We will come back with a free custom quote on the fractional role that fits.
Your inquiry is confidential and comes with no obligation — we never share facility information.