Stage 00 · GatherGather & create the resource center
One source of truth holding only verified facts about your facility.
We ingest your intake documentation, brand assets, compliance guidelines, and service details into a central resource center that holds your true brand voice, audience personas, and staff credentials. We never guess or invent a detail; if something is missing, we verify it with your team before moving on.
Stage 01 · ResearchMarket and audience intelligence
Deep market intelligence to guide every strategic decision.
Using live data from search analytics and keyword performance tools, we produce three reports covering industry trends, competitor positioning, and audience analysis. Every metric carries a verified source and timestamp, and together they form the factual foundation for your growth plan.
Stage 02 · MappingThe keyword map and site architecture
The keyword map, the site architecture, and your digital footprint.
We align high-intent keywords with your clinical services, map every confirmed keyword to one dedicated page, and organize your site into silos where sibling pages support each other instead of competing. We also align your off-site directory footprint across Google Business Profile, Bing, and LinkedIn.
Stage 03 · StrategyRolling 90-day execution plans
Research and maps translated into clear quarterly deliverables.
We build rolling 90-day plans that prioritize your highest-value search terms and core offerings. The roadmap names exactly which pages, technical optimizations, and content assets will be built to reach your census goals, so nothing is ad hoc.
Stage 04 · ExpertiseClinical extraction
Authentic human expertise captured to eliminate generic-content penalties.
Search engines actively penalize recycled AI content. We interview your clinical leadership and care teams, record real staff profiles, credentials, and insights, and publish content under named subject-matter experts, the verified authority both search engines and families trust.
Stage 05 · ContentEngineering and production
Pages, articles, graphics, and video built to target the map and answer real questions.
Using specialized formats, we craft website pages and articles that target your mapped keywords and resolve prospective clients’ questions. Every piece includes answer-engine-ready formatting for AI platforms, undergoes expert review, and requires your final approval before going live.
Stage 06 · ChannelsDistribution
Finished content deployed across your whole digital footprint.
Once approved, we deploy across your secondary touchpoints: your social presence, local directories, and digital asset profiles. Your clinical insights show up consistently everywhere a family or referral partner might look.
Stage 07 · ConsiderationNurturing intent
Mid-funnel prospects guided from initial interest to active inquiry.
Families need confidence before they reach out. We create clear educational resources, downloadable guides, verified clinical FAQs, and transparent program overviews, that answer questions early and guide people toward the next step.
Stage 08 · ConversionsIntake optimization
Qualified traffic turned into verified intakes and admissions.
We streamline every intake touchpoint on your site: phone call CTAs, secure inquiry forms, and insurance verification pathways. Friction comes out, and every conversion is tracked as a key performance indicator tied to your growth strategy.
Stage 09 · AnalysisBaseline measurement and financial ROI
Performance measured against captured baselines and tracked to true financial impact.
Because every keyword’s starting position is captured before optimization begins, reporting rests on clear data rather than spin. We integrate with KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics to track the journey from first search to signed intake, with absolute clarity on cost per admit and ROI.