Meet the authors

Megan PitcherChief Marketing Officer, OlunaGrowth strategy, positioning, and revenue accountability for behavioral health organizationsAlex Vere NicollChief Operating Officer, OlunaClient strategy, operations, and translating data into decisions for facility leadersAdam ScheidChief Technology Officer, OlunaSEO, PPC, web development, admit tracking, CRMs, and AI systems

LatestBehavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.September 19, 20266 min readAlex Vere Nicollwith Megan Pitcher

Behavioral HealthGEO / AEOSEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.September 19, 202612 min readAlex Vere Nicollwith Megan Pitcher

RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.September 19, 20267 min readAlex Vere Nicollwith Megan Pitcher