His role at Oluna
Alex Vere Nicoll is the operational anchor of Oluna and the primary face of the business. As Chief Operating Officer, his focus is on driving the agency's overarching growth while ensuring that every client partnership runs with absolute precision and clarity.
Turning data into decisions
Alex's true superpower lies in translating complex digital marketing data into clear, actionable business strategies. He serves as the vital bridge between highly technical campaign execution and the everyday realities of running a behavioral health facility. Whether he is presenting a new strategic roadmap, breaking down quarterly performance metrics, or streamlining project timelines, Alex ensures that clients are never left in the dark about where their marketing dollars are going or what results they are actually driving.
Keeping the engine running
Internally, Alex keeps the engine running flawlessly. He manages workflows, ensures every deliverable is executed on schedule, and upholds the strict "No BS" standard of communication that Oluna was built on. He doesn't just hand over a monthly spreadsheet; he walks leadership teams through exactly what the data means for their census growth, Cost Per Admit, and bottom line.
Partnerships, not accounts
Because of his deep commitment to the facilities Oluna partners with, Alex doesn't just manage accounts, he builds lasting partnerships. By focusing on genuine care, radical transparency, and seamless communication, he ensures that clients feel fully supported as their facilities scale, which is a major reason why Oluna's clients often become close friends.
